Tuesday, 21 April 2015 23:04


Google released a mobile friendly update on April 21. In short, the newest algorithm update will potentially give a ranking boost to mobile-friendly pages in Google's mobile search results and push outdated pages to the back of the line. If you haven't updated your website in a while, here's what you need to know before you jump on it:

  1. 1) Depth of impact The update doesn't impact desktop searches, just tablets, smartphones and other mobile devices. However, most of us own a smartphone and use it for search, which makes being mobile-friendly a top priority for all businesses who haven't moved their websites to a responsive platform. Google tells us that it will be more significant than both the Panda and Penguin algorithms updates and both of those were updates of consequence.
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