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Wednesday, 13 March 2013 16:43

Ten ways to get the most from your website

Is your website working 24/7 for you? If not, it should be! If your site isn't performing the way you would like it to, here are a few tips to help you start getting more from your online presence:

 

Published in The Marketing Edge
Wednesday, 07 November 2012 23:26

How does your website measure up?

Once again, I asked our Creative Director Ian Marquis to give me some insights on today's website design and development. Ian handles all creative aspects of Pulse Marketing Agency and is well-versed in this subject.

Today's web is fiercely competitive. Staying relevant is no longer simply a matter of having a website you need to keep a close eye on your competition and see what they are doing, and ensure that your own efforts do not fall behind. And don't think that because you were ahead of the curve a year ago that you are still there today, either. The web is evolving at an ever-increasing pace, and technologies and practices that were once cutting-edge can (and do) quickly become dated.

Published in The Marketing Edge
Wednesday, 24 October 2012 21:53

Making the most of your mobile website

It is impossible to deny the continuing growth of mobile computing. Nowadays, more and more people rely exclusively on smartphones, tablets and other mobile devices to browse the web, shop online and stay in touch. I asked my colleague Ian Marquis, creative director at Pulse Marketing Agency, to give some tips to help you ensure that your company's mobile website puts its best foot forward:

Automatically detect mobile devicesOne of the fundamentals of web design is to make things easy for your visitors. What is the point of creating a separate mobile site if users need to hunt for a link or remember a particular URL in order to see it? Configure your website so that it can tell when a visitor is using a mobile device and direct them automatically to your mobile site. Another option is to make your primary website responsive so that it displays optimally on every device regardless of screen size. With either approach, the takeaway is the same: Give your visitor the best experience possible.

Published in The Marketing Edge

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