Wednesday, 27 March 2013 13:57

Even the big guys can be fools

This April Fool's BIZ column is intended to make you feel a lot better about all the marketing mistakes you've made in your business or work. Major corporations that employ well-educated and well-paid marketing professionals have made their share of mistakes, too. Here are some of the most epic corporate marketing boo-boos.

Published in Local Business
Wednesday, 06 June 2012 16:01

Smart marketers learn from their mistakes

Forbes recently reported a new research study from Stanford's business school, which suggests that individuals who tend towards feeling guilty when they do something wrong exhibit strong performance as leaders. The study involved 520 people and three separate experiments. For each of these experiments, researchers subjected participants to online personality tests that measured their tendency to feel both guilt and shame, among other traits.

Many (if not most) people think that guilt and shame are the same emotion. Psychologists, however, feel that this is incorrect. The difference, they say, lies in the actions a person performs subsequently. After doing something wrong, guilt-prone people often want to correct their mistake to make things right. Those who experience shame, on the other hand, tend to feel bad about themselves, but do nothing to correct their errors.

Published in The Marketing Edge


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