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The UFC has been the king of mixed martial arts since its first event in the United States back in 1993. Former MMA promotions such as EliteXC, StrikeForce, Pride Fighting Championships and World Extreme Cagefighting all tried competing with the UFC, only to fall in the end. While all these companies ultimately failed, the UFC has been growing with large pay-per-view buys, record fan attendances, and a huge television deal with Fox. 

The UFC might be at the top of its game, but that hasn't stopped the founder and CEO of the second largest MMA promotion in the USA Bellator. Bjorn Rebney founded Bellator MMA in 2008 and has been pushing his company through the uniqueness it brings of being completely tournament-based. This means that every fighter must win a series of matches through a tournament to become eligible for a title shot. 

Published in Cover Story

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