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Getting noticed is hard. When you have exciting news to share, you want everyone to be as enthusiastic about it as you are. Right?

The problem is that any number of the 142,000-plus small businesses in Maine, or 8,000-plus non-profits in Maine, or dozens of State agencies and departments, or hundreds of elected officials on a local, state or regional level might also have exciting news to share.

Published in The Marketing Edge
Wednesday, 03 July 2013 11:10

Creating a successful media relations plan

A significant portion of any effective marketing program revolves around publicity. After all, your business can't get very far if no one's heard of it. Strong media relations, however, does more than just get your name out there. It boosts awareness of your brand, reinforces your professional credibility and provides an invaluable resource for successful crisis management. 

Though it can be overwhelming, creating a successful media relations plan can give your brand a decided advantage in your market. Here are a few guidelines to get started. 

Published in The Marketing Edge

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