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Wednesday, 19 October 2016 12:02

Send 'Max Steel' to the scrap heap

Toy-inspired fiasco a dull, derivative, cynical cash grab

Movies and merchandising have gone hand-in-hand for a long time. The past four decades or so have seen plenty of films aimed at achieving some sort of crossover into other commercial opportunities. The most successful create merchandise based on the movie; the least successful create the movie based on the merchandise.

Published in Movies

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