Living in a world where we carry little computers with high definition cameras around in our pockets has made sharing video content easier than ever – and users are eating up it up!

Facebook Live is a growing trend in social media marketing, and with over 1.8 billion active users and an incredibly easy-to-use live video service, there is no reason for you to sit this one out.

But before you start shooting from the hip, we’ve got some tips to make sure you are prepared for a successful broadcast.

Published in The Marketing Edge

When you look online and see stars, many or few, you’re given a unique opportunity for engagement with your customers.

Published in The Marketing Edge

We all know the story of the “One That Got Away.” We’ve heard it over and over. Whether it’s a tale about your best friend losing that beautiful rainbow trout after a long, sun-dappled day on the water or the Great Big Fish stories that are their own cultural currency, we are drawn to these and other stories.

Published in The Marketing Edge

You're in a rush and need to pay an important bill. Your laptop is at home, you're waiting in line for lunch, but you really need to get this taken care of. You pull out your cell phone, open your browser, and type in your bank's URL, only to find that their website is an absolute mess on your cell phone's screen.

Published in The Marketing Edge
Wednesday, 22 June 2016 09:58

The Marketing Edge - (06-22-2016)

Why Millennials crave experiences

A survey by ticket-purchasing website Eventbrite revealed that Millennials command an estimated $1.3 trillion in annual consumer spending. This study also showed that this generation prefers to spend their money on experiences like concert tickets or vacations rather than material items. In essence, Millennials crave memorable experiences, which influences most of their spending. In order to reach more young people, businesses need to adapt their sales and marketing strategies.

Published in The Marketing Edge

Spring may have just sprung, but it's time to start thinking about summerespecially if you are in the travel industry. According to travel planning website Hipmunk, 70 percent of travelers plan their summer vacations during the months of April and May. Since most of this planning is done online, your website needs to be ready for travelers looking to eat, play or stay with you.

Published in The Marketing Edge

Writing good, engaging marketing content is not easy. As marketers, we must first understand that there's already too much content out there for people to read and digest. If we want someone to give us their time to read what we write, it must be convenient, entertaining, insightful and useful. There are millions of blogs on the internet and with more being added every day, you need to ensure that your content stands out from the rest. If we lack purpose in our writing, we will fail to engage our target audience.

Published in The Marketing Edge

To stay on top of current B2B marketing trends, inbound marketing is an essential strategy. Like any other strategy, planning ahead makes it more effective by keeping you and your staff on track to reach your goals for the year. Even if inbound marketing is already part of your overall marketing strategy, it is never too late to make a plan.

Here are six steps to follow to create an inbound marketing plan for 2016:

Learn from the past. Make a list of your marketing campaigns from the past year. Identify the key goals of these campaigns and determine whether or not they were met. From there, you can inform future strategies based on what did or didn't work in the past.

Published in The Marketing Edge
Tuesday, 12 January 2016 22:08

Public relations for beginners

If you are building your business' brand, you've probably heard the term 'public relations' and been told by your mentors that you need a strategy for it. You may be wondering what exactly is public relations and why it matters. What you need to know is that it is essential to creating and maintaining your business' image to the public through the press or other mediums.

The truth is that public relations is more than just sharing photos and press releases with local media outlets. There are 12 functions that make up public relations:

Published in The Marketing Edge

As a nonprofit, the best gift you can give your cause this holiday season is keeping up with marketing trends for the upcoming year. An updated marketing strategy is an effective one that will benefit your organization for years to come.

Here are five ways to make your nonprofit marketing more effective in 2016:

Published in The Marketing Edge
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