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Wednesday, 29 June 2016 12:30

The Marketing Edge (06/29/2016)

Writing marketing content that sells and tells your story

Today's consumers are more informed than ever before thanks to the wealth of information available online. In fact, over half of consumers say that offering free content on a topic they're interested in is effective in attracting their business. This means that creating engaging content that both sells and tells your brand's story is essential to your success. Finding ideas for this content can be challenging, but can be done with a bit of creativity.

Published in The Marketing Edge

Writing good, engaging marketing content is not easy. As marketers, we must first understand that there's already too much content out there for people to read and digest. If we want someone to give us their time to read what we write, it must be convenient, entertaining, insightful and useful. There are millions of blogs on the internet and with more being added every day, you need to ensure that your content stands out from the rest. If we lack purpose in our writing, we will fail to engage our target audience.

Published in The Marketing Edge

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