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I have been a marketer for close to 15 years now. A large portion of my experience as a marketer has been on the client side, while I worked for both non-profit and for profit organizations in a marketing capacity. Now, as the owner of a small marketing agency for the past three years (happy anniversary to us!), I can offer a few tips on how to reap the rewards of a healthy client-agency relationship.

First, clear your mind of terrible stereotypes created by TV shows like 'Mad Men.' Modern marketing is not about smoke-filled conference rooms, scotch and infidelity (and if you happen to engage with a firm that meets that description, run away as quickly as you can!). Instead, think of your marketing agency as an extension of your own internal marketing department. If you don't have a marketing department, think of your new partners as your personal marketing department.

Published in The Marketing Edge

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