Wednesday, 18 July 2012 16:38

Manly scents

Candle fragrances like dirt, bacon, and leather attract new customers

When most of us think of sweet smelling aromas, we imagine vanilla, apple pie or lilacs, but to some discerning noses there is nothing more pleasant than the scent of dirt, lawn clippings or even bacon. Just ask candle maker Jennifer Hickman of Andover, Massachusetts. She has noticed there's quite a market out there for 'manly' fragrances

"They're odd scents," Hickman said. "Bacon is our biggest seller online."

Hickman started Kittredge Candles in 2009 after being laid off from an HR firm in Boston and named her business after her grandparent's home on Orr's island in Maine.

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