In the scheme of online marketing, getting people to visit your website is only half the battle. Once they've arrived, you need to keep them there. Effective layout, design and usability are all key to a website that engages your audience and inspires conversions.

On the other hand, a confusing, unattractive or poorly designed website can result in users leaving without exploring anything beyond your home page - and worse, never coming back. Whether you're building a new website or enhancing your existing one, you need to create a positive user experience at both functional and aesthetic levels.

Published in The Marketing Edge


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