Wednesday, 28 September 2016 11:23

LinkedIn adding new features

SAN FRANCISCO LinkedIn wants to become more useful to workers by adding personalized news feeds, helpful messaging 'bots' and recommendations for online training courses, as the professional networking service strives to be more than just a tool for job-hunting.

Published in Biz

According to Digital Marketing Ramblings, LinkedIn has 400 million global users, making it the world's largest and most popular professional network. It can also be a powerful tool to expand brand awareness and generate leads. A successful LinkedIn campaign, however, depends on a strong networking strategy. Your business must not only inspire prospects to follow your brand, but also earn recognition and endorsements from other industry figures. With a well-defined audience in mind, you can then develop more customized networking tactics to build strategic connections, but remember - all of your interactions should offer professional value.

Published in The Marketing Edge

1. Complete your entire profile. Your LinkedIn business profile is often the first place customers and other users land when they search for your business. Make sure you put together a solid, detailed and accurate first impression. 

2. Stand out from the crowd. Your profile is your chance to showcase what your business is all about, as well as the talented people behind your brand - so be adventurous! Use video, stories and other creative elements to provide insight into your products, services and personality. 

Published in The Marketing Edge
Wednesday, 24 April 2013 14:57

Building productive connections on LinkedIn

LinkedIn hosts some 200 million global users as of January this year, making it the world's largest and most popular professional network. If correctly leveraged, it's also a powerful tool for B2B businesses to expand their brand awareness and generate leads. The most important component of a successful presence on LinkedIn is your business page.

More than 2.6 million companies maintain business profile pages on LinkedIn. These profile pages often serves as a background check of the legitimacy of a company, its expertise and its employees. They also provide your business with a chance to showcase your distinctive attributes and expertise in a professional platform outside your website. Here are a few tips to help you make the most of your company's business page:

Published in The Marketing Edge
Thursday, 26 April 2012 10:28

Clean up your 'house' if you want that job!

It was about this time back in the '80s when I began really stressing about finding a job after college. I put together my first resume and mailed it out to prospective employers hoping to be asked for an interview. If I landed an interview and did well, they would begin the process of checking references and vetting me for the job. How times have changed! Today employers are checking you out before they even invite you in for the interview. Many interviews never happen because of what employers learn about you with you ever knowing it. Behold the age of the internet! Thankfully, like bad 'Tony' perms in the '80s (yes, I had one), the days of mailing out resumes as our primary means for finding a job are over.

This is both good news and bad news for job seekers, whether you're about to seek out your first job after graduation or you're looking for a new job. Here are ways to use the internet to gain an advantage in your job search.

Published in Local Business


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