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By Lindsay Ouellette

edge contributor

With over 1.5 billion active users, Facebook remains the king of social media. According to Pew Internet Research, almost three-quarters of all internet users are on Facebook. This means that your business needs to be active on this channel in order to reach potential clients. Even though Facebook has moved towards being a social media channel where businesses have to pay to reach their fans, there are still ways businesses can thrive on Facebook without paying for ad space. You must ask yourself if you are doing all you should to reach your customers on Facebook.

Published in The Marketing Edge

To stay on top of current B2B marketing trends, inbound marketing is an essential strategy. Like any other strategy, planning ahead makes it more effective by keeping you and your staff on track to reach your goals for the year. Even if inbound marketing is already part of your overall marketing strategy, it is never too late to make a plan.

Here are six steps to follow to create an inbound marketing plan for 2016:

Learn from the past. Make a list of your marketing campaigns from the past year. Identify the key goals of these campaigns and determine whether or not they were met. From there, you can inform future strategies based on what did or didn't work in the past.

Published in The Marketing Edge
Tuesday, 15 December 2015 18:14

Plan ahead, stay ahead in 2016

The old Scouts' motto is 'be prepared.' This should also be your business's motto when it comes to marketing strategy. With ever-changing technology and a lot of competition, today's marketing world is much like the wilderness that the Scouts face. Your staff, your clients and your business as a whole will benefit greatly from having a set marketing plan.

Here are a few benefits of planning ahead to stay ahead in 2016:

Published in The Marketing Edge

As a nonprofit, the best gift you can give your cause this holiday season is keeping up with marketing trends for the upcoming year. An updated marketing strategy is an effective one that will benefit your organization for years to come.

Here are five ways to make your nonprofit marketing more effective in 2016:

Published in The Marketing Edge

With all of the sales and promotions from the business to consumer (B2C) world, business to business marketing (B2B) can feel a bit left out during the holiday season. Many B2B entrepreneurs feeling like the excitement surrounding this time of year somehow doesn't apply to them. In fact, it's the most important time of the year with the new year just around the corner.

Successful B2B marketing during the holiday season takes creativity. Here are a few tips to help you:

Published in Biz
Tuesday, 17 November 2015 19:04

Giving Tuesday: a nonprofit's Black Friday

The days after Thanksgiving have become holidays in their own right. Black Friday and Cyber Monday are the biggest shopping days of the year, so much so that sales begin long before these days arrive. During this time, nonprofits need to cut through the noise of commercialism to be heard and address the real reason for the season, giving.

In 2012, the 92nd Street Y and the United Nations Foundation in New York City did just that when they came up with Giving Tuesday. Celebrated the Tuesday after Thanksgiving, this day is devoted to giving back through volunteering and charitable donations. Giving Tuesday is on Dec. 1 this year. Although fairly new, this movement is far from grassroots. Over 30,000 organizations participate in this event including big names like UNICEF, Microsoft and Google.

Published in The Marketing Edge

Every year, the holiday season seems to arrive sooner and sooner. Holiday sales and decorations begin to show up in October. Your business needs to keep customers' attention during the holi-daze, and stand out among the many offers they'll be bombarded with.

The old saying 'a picture is worth 1,000 words' is definitely true when it comes to social media visual content. Your customers are attracted to engaging visuals. Social media is a great place to post photos and videos to catch the eye, and the holidays are a great time to do this. Getting your entire staff on board can make for fun and memorable photos. For more great ideas on how to use visual content, check out Pulse Marketing Agency's 2015 Social Media Marketing eBook.

Published in The Marketing Edge

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