Admin
Wednesday, 10 February 2016 14:27

The four Ps of modern marketing

The four Ps (Product, Price, Promotion and Place), also known as the 'Marketing Mix,' form the basis of classic marketing theory. For more than half a century, these four concepts have served as the pillars on which businesses could lay out effective strategies and plans. Making an impact in today's digital world, however, requires a bit more flexibility. The foundations behind the four Ps still ring true, but modern businesses need to adapt them in order to make the most of a customer-centered market.

Product

Today's consumers are more informed than ever before, with 81 percent researching a product online before making a purchase. Staying ahead of the game means catering to their different needs, desires and purposes in a way that other businesses don't. Consider how your product or service answers questions, solves problems or otherwise meets your prospects' wants or needs better than anyone else. Use the answers to these questions to create a unique selling proposition.

Published in The Marketing Edge
Wednesday, 03 February 2016 16:20

How to develop a buyer persona

Whether you are a B2B or B2C business, your success depends on the people who are purchasing your product or service. Your clients are just as diverse as their perspectives, needs and wants. This is why it is important to know who these clients are so you know how to best reach them. Before you can decide how to market your product or service, you need to develop a buyer persona a model or prototype of your ideal buyers. To do this you must ask yourself a few key questions and do some research to find the answers:

Who? Who are your ideal prospects based on demographics? Where do they live? What is their income? Their age? Relationship status? Do they share hobbies or interests, motivations or attitudes?

Where? Where are your clients geographically? Where are they digitally? Where and how do they search for information? What social media channels are they using, if any? Where and how do they shop?

Published in The Marketing Edge

Advertisements

The Maine Edge. All rights reserved. Privacy policy. Terms & Conditions.

Website CMS and Development by Links Online Marketing, LLC, Bangor Maine