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We’re all familiar with the notion of coupons. Whether they’re bits of paper clipped from the weekend newspaper or codes procured from some website or another, coupons are a significant part of our consumer culture. Everyone recognizes that tiny thrill that comes with paying less.

But when couponing is pushed to its extremes, things can get a bit … strange. Shoppers developing methods to maximize savings, winding up with rooms filled with groceries and other goods, all in pursuit of that thrill.

And some people are willing to go even farther.

“Queenpins,” the new film by writer/director team Aron Gaudet and Gita Pullapilly, draws its inspiration from a real story of coupons run amok, an international scheme that made its masterminds millions of dollars, all from exploiting those seemingly innocuous slips of paper.

It’s a heist story, a caper story, yes – but it’s also a story about the lengths to which we will go in order to feel empowered, to feel as though we have some agency in the direction our lives take. It’s a charming and occasionally goofy story about female friendship wrapped in a pink-collar criminal enterprise, led by a dynamic and talented cast.

Published in Movies

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