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By this time of the year, most kids have a pretty good idea of what they'd like Santa to bring them for Christmas. When it comes to small business owners, though, the same question can be a puzzle. Bigger budgets and ROI aside, what should industrious, innovative marketers ask for this season? Since Santa has an age limit to his North Pole gifts roster, here are a few gift ideas to help diligent entrepreneurs reward their inner marketers.  

Shiny new wrapping. Every business has its challenges don't bang your head against the wall over the trials you faced this year. Even major setbacks can be opportunities to boost brand loyalty and support in the long run. This year, instead of looking back on your mistakes, focus on looking ahead for the best ways to turn these valuable learning experiences into positive growth.

Published in The Marketing Edge

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