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According to KISSmetrics, it can cost up to seven times more to acquire new customers than to retain them, which means if you are not working towards keeping long-term relationships with your customers, you are losing money. In fact, customers actually desire a long-term relationship with a branda survey by Responsys showed that nearly three out of four people look for that relationship with a brand that is appreciative of their business. However, your customers don't want to be bombarded with sales pitches and irrelevant information. In fact, Responsys found that 34 percent of the people surveyed say they leave annoying brands. How, then, do you successfully communicate your brand to keep a long-term relationship with your customers without losing them along the way? Here are a few customer retention tips that will help your brand keep in touch without annoying your customers.

Personalize your approach.

Published in The Marketing Edge

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