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Tuesday, 08 April 2014 22:38

How to Get the Most Out of Google AdWords

Google AdWords can be a very powerful online marketing tool for businesses of any sizeeven those with a limited budget. AdWords allows businesses to create text and display ads for Google Search Engine Results Pages (SERPs) based on their choice of certain keywords, in order to drive more trafficand hopefully create conversionsto their website. Although you only pay for your ad if people click on it, you can easily use up your AdWords budget without a return on investment if you do not have the right strategy. Here are a few pointers to help you create a successful campaign and get the most out of Google AdWords investment.

Determine how people are searching for youor if they are.

Published in The Marketing Edge

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