Social media can often be a tricky marketing channel to use for seasonal businesses. When your doors are closed for a few or perhaps most months of the year, do you shut down your social accounts also? As you can probably imagine, it is not recommended that you leave your social media unmonitored after your business season has ended. In fact, social media presents a great opportunity to engage your customers and get them excited about your brand even during the off-season. Instagram, the increasingly popular visual social media platform launched in 2010 and purchased by Facebook in 2012, is one tool that more and more businesses are taking advantage of to reach its 200 million monthly active users (Source: Instagram). Here's how you can use Instagram to engage seasonal customers year-round:

The first thing to remember is you don't have to post on Instagram every day, especially during the off-season. Instagram feeds don't move as fast as Twitter, so you don't have to worry about your photo getting buried too deep if you post every other day. It is important to also share your photos on your other social media platforms. Instagram offers easy sharing buttons to Facebook, Twitter, Tumblr, Flickr and foursquare; use this feature to further the reach of your photos or videos.

Published in The Marketing Edge


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