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When you first heard of Pinterest, it may have been through your friend talking about wedding ideas, or maybe it was a relative who brought a new dish to a family gathering. Pinterest, the widely popular image-based social media platform, is not only for DIYers or brides-to-be, though. Pinterest can be a very powerful tool for businesses to promote their brand on a social network. In fact, statistics show that Pinterest generates more web traffic than LinkedIn, Google+ and YouTube combined (Shareaholic's Referral Traffic Report). If you aren't taking advantage of Pinterest in your marketing, here are a few tips to help you create a winning strategy:

Remember SEO. When you open up a Pinterest business account, fill out your profile completely and accurately. Use keywords in your profile, the same way you would do on your website. Make sure you link your other social media accountsFacebook, G+, Twitterto your Pinterest account, and be aware you also have the option to link your Pinterest activity to your Facebook and Twitter feeds. Also, use these social media accounts to spread the word that you are on Pinterest to get your followers to find you on another platform.

Published in The Marketing Edge

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