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Wednesday, 11 December 2013 23:18

Honesty is your best marketing tool

The holiday season means a spike in sales for most businesses. At the same time, though, honesty is never a more powerful marketing tactic. Customers often value a comfortable experience, with a brand they can trust, more than they do product features especially when they're already rushed during a busy shopping season. 

How can honesty improve your marketing strategy? 

Published in Money

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