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Online reviews have been around for a while now and while most of us know that they are important, we might struggle to articulate why.

But it's pretty simple. Good reviews help persuade potential customers that you are prepared to deliver great products or services.

In fact, a 2014 study found that 88 percent of consumers trust online reviews as much as personal recommendations. That same study found that the more online reviews a business has, the more trustworthy it is deemed.

Consumers read an average of six online reviews before making a decision, so it's important to have a number of online reviews for your business.

Here are some recommendations and best practices that could help.

Published in The Marketing Edge

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