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A formal strategic marketing plan can seem daunting if you've never developed one before but don't panic! Even if you haven't thought too deeply about your priorities for next year, there's still time to work out a solid plan that clearly defines your business goals and lays out the pathways to reach them. In fact, though a successful marketing plan is never rushed, getting started can be as simple as answering a few questions.

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Published in The Marketing Edge

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