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There are plenty of examples of businesses going above and beyond to make their customers feel special mostly because when this happens, the results go viral. Customers love feeling appreciated, and when they are hit with a random act of kindness, they are more willing to spread the word. While businesses should always be appreciative of their customers, it's not always easy to show it. Here are four easy ways that you can show customer appreciation to your most loyal patrons.

Send a thank you note. This 'old-fashioned' gesture can still impact today's customers. It doesn't have to be long or fancy, but just a simple note to thank them for their patronage will go a long way. Handwritten notes are best, but if you don't have access to your customers' mailing addresses then email will work as well.

Published in The Marketing Edge

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