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Tuesday, 11 March 2014 18:09

Five creative ways to use Instagram video

According to Digiday, nearly half of all mobile traffic now involves online video. Social media platforms are scrambling to keep up with this exploding trend and with the recent addition of video to its popular image-based network, Instagram promises to become a forerunner in the movement.

Instagram currently hosts about 150 million users, uploading over 40 million images every day (DMR). Videos posted to Instagram, however, generate twice as much engagement as photos (Simply Measured).What's more, Instagram integrates easily with Facebook, Twitter and Tumblr, so that videos shared on Instagram can potentially reach a much wider audience. All of these facts provide great incentive to look into Instagram's new video feature (if you haven't already) and to start thinking about how you can utilize all that creative potential for your brand.

Published in The Marketing Edge

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