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Living in a world where we carry little computers with high definition cameras around in our pockets has made sharing video content easier than ever – and users are eating up it up!

Facebook Live is a growing trend in social media marketing, and with over 1.8 billion active users and an incredibly easy-to-use live video service, there is no reason for you to sit this one out.

But before you start shooting from the hip, we’ve got some tips to make sure you are prepared for a successful broadcast.

Published in The Marketing Edge

We can’t resist looking at short videos. Our eyes are naturally attracted to the movement and colors. In fact, Animoto reports that “4 times as many consumers would rather watch a video about a product than read about it.”

Published in The Marketing Edge

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