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Wednesday, 24 July 2013 17:16

Combating indifference on social media

It's a common marketing puzzle: you understand the value of social media and the importance of promoting your company through all the relevant channels. You reach out to your followers, comment on other people's pages and frequently post interesting, informative content on your own. Yet somehow, you aren't fueling the social interaction you hoped for. People just aren't engaging with your brand, let alone converting. What might be going wrong? 

A recent article by BusinessGrow reveals that 74 million Americans are considered 'passive aggressive' social media users that is, they read and enjoy your content, but they won't respond to it in any way. Given this epidemic indifference, how can your organization effectively engage fans and nurture conversions? 

Published in The Marketing Edge
Wednesday, 17 April 2013 16:09

Fueling active engagement on Twitter

With more than 200 million active users, Twitter provides a great way to engage with customers and prospects in real-time, at any time. With a 140-character limit for each post, however, it's also one of the most challenging social media platforms to use effectively. How can business organizations make the most of Twitter's fast-and-furious network to engage prospects and increase ROI?

Published in The Marketing Edge

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