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Wednesday, 18 September 2013 21:36

What is the job of a marketer?

I recently had a professional approach me and ask me what a marketer really does. That question caught me off guard. Before I became a professional marketer even as far back as high school the field of marketing had always been crystal clear to me, and I wasn't really sure how to answer. One of the greatest things about growing older, however, is that moments like this make us stop and ponder an idea without the bias of a young ego. Do people 'get' what I do, I wondered? Maybe yes, maybe no.

Marketing is a challenging profession. Not everyone understands or appreciates the work involved, and many people think they can do it on their own as well a professional can (this is the greatest pet peeve of every professional marketer). What really sets a professional marketer apart from an amateur, however, is the depth of research and data they must devour before creating a campaign. Marketers are tasked with the responsibility of researching and analyzing a market (or multiple markets), prior to creating, communicating, delivering and exchanging offers (products or services) that have value to their respective target audiences. In fact, the most important tasks of marketing take place during the research, analysis and strategy phases - way before any advertisement is conceived. 

Published in The Marketing Edge

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