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How to get the greatest impact from your donor database

Maine is filled with amazing nonprofit organizations, making a huge positive impact in our communities. This month, I invited some experts in the field to share their perspectives on effective nonprofit marketing. 

Karen Schaller is an independent database consultant in the Bangor area. For over a decade, she has been helping nonprofits optimize their campaign efforts by better utilizing their fundraising software. Karen shares some words of wisdom this week about how nonprofit professionals can make the best use of their donor databases. 

Published in The Marketing Edge

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