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It may seem obvious that successful business depends on satisfied customers. However, many businesses don't realize that customer service goes far beyond answering a question or replacing a defective product. Providing great customer service means understanding what's important to your customers and how well your business performs around those priorities.

Here are just a few ways businesses can go the extra mile to expand their customer service plan to develop effective marketing relationships. 

Published in The Marketing Edge
Wednesday, 14 November 2012 23:33

What we girls want!

'Tis the season for retailers to pay attention to what we girls want and when I speak of 'girls,' I'm talking about women who are just hitting their prime in their 40s and 50s and beyond! These are the women who are going to be out and about shopping for their children, grandchildren, parents, nieces/nephews, siblings, co-workers, friends and neighbors for the holidays. Many of these women are accomplished, successful and confident - with enough life experience to know what they want and what they don't!

Published in Local Business

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