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Wednesday, 06 March 2013 15:41

Agency angle: What makes a loyal customer?

It stands to reason that when prospects finally reach the sale stage after months of careful nurturing, they're pretty well-informed (and confident) about what they're buying. The trick, though, is keeping them satisfied after that first sale so that they keep coming back for more, and become brand ambassadors. Loyal customers stick around because they find value in their experience be it the product or service by itself, convenience, price, customer service or simply a combination of all the above. 

Published in The Marketing Edge

My greatest reward as an entrepreneur is experiencing the loyalty that our clients have for our little business. To me, a contract renewal is worth a lot more than just the financial incentive attached to it. It gives me an enormous sense of accomplishment to receive my client's continued vote of confidence and commitment.

This week I experienced the best day of my life as a small business owner. One of my clients, who owns several retail stores throughout Maine, had been solicited by another marketing firm for a couple of months a huge, national organization. My client's supervising office had given this other marketing agency their blessing to court all of their franchisees, and was even willing to offer financial support for those who signed up.

Published in The Marketing Edge

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