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If you are a business with a social media presence or a website with a blog, you’ve probably heard people talk about posting new content on a regular schedule. You may have figured, “Oh yeah, I’m on Facebook all the time! No problem!”

But then you realize that it’s Thursday and you should have posted something already, but you just don’t know what to say. And so you haven’t said anything … in weeks.

To you, my friends, I say, “Take heart, you are not alone!” Content presents a challenge for everyone who creates it and there are ways to make that process easier. One of those is by making a content calendar. After all, fortune favors the bold AND the prepared!

Published in The Marketing Edge

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