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Though Google+ may not be a pinnacle for social media marketing, it's becoming a major component. Google+ has grown drastically larger, more functional, and more popular in the last year in fact, some comparison studies now rank it as the second-largest social media platform, second only to Facebook. Whatever the statistics, its great influence on Google search result rankings sets Google+ apart from other platforms. Businesses that stay strategically active on Google+ can reap the benefits of a golden marketing opportunity.

Google+ offers three distinctive features to help businesses get connected.

Published in The Marketing Edge

1. Complete your entire profile. Your LinkedIn business profile is often the first place customers and other users land when they search for your business. Make sure you put together a solid, detailed and accurate first impression. 

2. Stand out from the crowd. Your profile is your chance to showcase what your business is all about, as well as the talented people behind your brand - so be adventurous! Use video, stories and other creative elements to provide insight into your products, services and personality. 

Published in The Marketing Edge
Wednesday, 24 April 2013 14:57

Building productive connections on LinkedIn

LinkedIn hosts some 200 million global users as of January this year, making it the world's largest and most popular professional network. If correctly leveraged, it's also a powerful tool for B2B businesses to expand their brand awareness and generate leads. The most important component of a successful presence on LinkedIn is your business page.

More than 2.6 million companies maintain business profile pages on LinkedIn. These profile pages often serves as a background check of the legitimacy of a company, its expertise and its employees. They also provide your business with a chance to showcase your distinctive attributes and expertise in a professional platform outside your website. Here are a few tips to help you make the most of your company's business page:

Published in The Marketing Edge
Wednesday, 03 April 2013 12:51

Are you stinky?

On a recent shopping excursion I walked into a boutique-style store and immediately was transported back to my grandmother's southern California house. I have not experienced that smell for decades! I have no idea why that store took me back there, but it made me feel so warm and cozy that I didn't want to leave! Needless to say, I stayed for quite a while and dropped a few bucks (more than I had planned) as a result.

I later walked into a gourmet wine/cheese store and all I smelled was dog. Not in a pleasant way more like in a wet dog, stale, mildew kind of way. My eyes were attracted to the large selection of wines that were well merchandised but the powerful scent of wet dog was so overwhelming that the experience of my nose trumped the experience of my eyes. I could not get out of there fast enough.

Published in Local Business
Wednesday, 20 March 2013 13:57

Keeping the engine of your business running

I was driving to a meeting recently when my car decided to stop. When I tried to restart it, nothing happened. So I had Ms. Jetta towed to the dealer. My guys at Darlings started her right up (naturally)! But they knew I had a problem and performed diagnostics. Sure enough, the problem was with a relay sensor that had gone bad. They explained to me in terms I could understand that this led to a breakdown in communications with the engine. Bottom line: there was miscommunication going on under my hood that was causing my car to stop when I wanted it to go.   

 

Published in Local Business
Wednesday, 13 February 2013 14:49

Find your core

Lately I've had meetings and conversations with new and experienced business owners who wanted advice to help them grow. They differ greatly in terms of their businesses and their experience, but the one thing they all had in common was the challenge to keep it simple. They all wanted to take on too much at once, to offer more services than necessary or to market themselves in a way that would confuse customers.

Published in Local Business
Wednesday, 06 February 2013 15:17

Be mine

'Tis the month for love - and love is big business! Valentine's Day will find many of you buying cards, flowers and planning romantic dinners.  According to a survey by creditdonkey.com, men will spend more than women. Guys are expected to spend an average of $84.39. Ladies are expected to spend an average of $48.13.

Here's a breakdown of what we plan to give for Valentine's Day, and what we hope to receive: 

 

Published in Local Business

This is peak time for many small businesses trying to meet the demands of the holiday season. I'm hopeful that this season turns out to be one of your best. I'm also hopeful that you'll get the chance to rest, relax, celebrate and spend time with those dearest to you very soon.

I also hope you get some time to step back from your business to reflect and plan for the coming year. The end of December into the New Year is the very best time to do that. A business owner recently shared with me that you need to be organized form the beginning because once you get busy, there is no time to back track to set things up right!

Published in Local Business
Thursday, 13 December 2012 12:56

Deb's 12 days of BizMas (sing along)

On the first day of Christmas my business gave to me

A season of profitability

On the second day of Christmas my business gave to me

Two new ideas

and a season of profitability

Published in Local Business
Wednesday, 05 December 2012 15:11

New business is a-groomin' in Brewer

Lee's Outback Grooming opens in North Brewer Plaza

BREWER - Lee Kraemer Hanscom of Orrington has some very hairy customers walking through the doors of his new business these days, and that's just what he was hoping for. This dog groomer decided to venture out and open his own salon, Lee's Outback Grooming, in the North Brewer Plaza after working and training at Petco.

"I've always wanted to have my own grooming business. I didn't care for the corporate setting. There wasn't a lot of leeway, and I wanted to offer things that corporate places couldn't offer at a much more affordable price," Hanscom explained.

Published in Biz
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