Wednesday, 20 April 2016 11:24

Brahma Grill raises the steaks

New Bangor steakhouse aims to keep it simple

Published in Biz
Wednesday, 20 April 2016 11:03

Something brewing in Brewer

Mason's Brewing Company offers beer on the banks of the Penobscot

Published in Cover Story

ORONO Planning a trip to Norway, Fiji, Australia or Italy? Eager to know more about the customs, food, languages and transportation?

Published in Press Releases

Writing good, engaging marketing content is not easy. As marketers, we must first understand that there's already too much content out there for people to read and digest. If we want someone to give us their time to read what we write, it must be convenient, entertaining, insightful and useful. There are millions of blogs on the internet and with more being added every day, you need to ensure that your content stands out from the rest. If we lack purpose in our writing, we will fail to engage our target audience.

Published in The Marketing Edge

According to Digital Marketing Ramblings, LinkedIn has 400 million global users, making it the world's largest and most popular professional network. It can also be a powerful tool to expand brand awareness and generate leads. A successful LinkedIn campaign, however, depends on a strong networking strategy. Your business must not only inspire prospects to follow your brand, but also earn recognition and endorsements from other industry figures. With a well-defined audience in mind, you can then develop more customized networking tactics to build strategic connections, but remember - all of your interactions should offer professional value.

Published in The Marketing Edge
Wednesday, 06 April 2016 10:18

'The Wave' buys four Bangor radio stations

BAR HARBOR 93.7 FM 'The Wave,' Maine's fastest-growing radio station, continued its rapid expansion this week when the Federal Communications Commission approved the purchase of legendary Bangor radio station WGUY 94.1 FM, as well as WGUY 1230 AM, WNZS 1340 AM, and WWNZ 1400 AM.

Published in Biz
Wednesday, 24 February 2016 14:26

People on the Move (02-24-2016)

New counselor joins Health Affiliates Maine

AUBURN - Health Affiliates Maine, a statewide substance abuse and mental health agency, announces the recent hiring of Kim Morrison, LMSW-CC. Morrison joins Health Affiliates Maine's growing team of affiliate counselors as a Licensed Master Social Worker. She will be providing therapy for young adults, adults, couples and the immigrant-refugee population in both the Lewiston-Auburn and Augusta areas.

Published in Biz
Tuesday, 11 August 2015 14:45

Use consistent branding and be remembered

Your business is defined by your brand, or lack thereof. Your brand, essentially who you are, should be designed to help you stand out from the competition.

Stick in consumers' minds

Published in The Marketing Edge

It may seem obvious that successful business depends on satisfied customers. However, many businesses don't realize that customer service goes far beyond answering a question or replacing a defective product. Providing great customer service means understanding what's important to your customers and how well your business performs around those priorities.

Here are just a few ways businesses can go the extra mile to expand their customer service plan to develop effective marketing relationships. 

Published in The Marketing Edge
Wednesday, 29 May 2013 14:19

The benefits of an engaging business blog

In Hubspot's 2012 State of Inbound Marketing Report, only 34 percent of businesses ranked their company blog as an 'important' marketing strategy and even less than that as 'critical.' To some extent, this statistic isn't surprising. Blogging, after all, takes regular time and investment, resources which many smaller businesses may not have.

Published in The Marketing Edge
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