There are over two billion internet users on Earth. In the United States, 88 percent of adults in have a cell phone, 57 percent have a laptop, 19 percent own an e-reader and 19 percent have a tablet, per the PEW Research Center.

Your website is your business' home on the internet. It's like a digital storefront the place where people can do some window shopping before they decide if they'll take a step necessary website elements inside to check out what you have to offer.

Through engaging, relevant content, an email campaign can educate and engage your audience with special offers, news, and information; however, cutting through the clutter is hard. There are 205.6 billion emails sent every day, and 40 percent of adults report that they never read marketing emails a somewhat discouraging statistic.However, when done correctly, email marketing can be a very profitable marketing tool. According to Hubspot, 'for every $1 spent, email produces an average $38 return.' Hubspot also reports that email delivers a purchase rate three times higher than social media.

Are you a brand new business owner? Sometimes, navigating the marketing waters can be difficult. Maybe you've made some mistakes along the way. Check out this list of common marketing mistakes that new businesses make - and what you can do to fix them.

SAN FRANCISCO LinkedIn wants to become more useful to workers by adding personalized news feeds, helpful messaging 'bots' and recommendations for online training courses, as the professional networking service strives to be more than just a tool for job-hunting.

An email marketing campaign can help you build a relationship with your current and prospective customers. For your campaign to be effective, the information you are sending out needs to be relevant to the recipient, and worth the read.

Orono Brewing Company comes to downtown Bangor

BANGOR The burgeoning beer scene in Bangor got a little bit bigger recently.

Specialty Sweets opens downtown Bangor outlet

BANGOR Downtown Bangor has recently gotten a little sweeter.

SAN FRANCISCO Seeking a wider digital audience, Verizon is buying Yahoo for $4.83 billion in a deal that marks the end of an era for a company that defined much of the early internet but struggled to stay relevant in an online world dominated by Google and Facebook.

TOKYO Japanese electronics maker Funai Electric Co. says it's yanking the plug on the world's last video cassette recorder.