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No matter what industry, most organizations experience a business crisis at some point in their existence whether it might be a data breach, a viral social media slam or a mass email glitch. The best way to deal with a crisis, of course, is to anticipate and prevent it with a solid crisis management plan. Even without a plan, however, a crisis doesn't have to be disastrous to your brand.

In fact, if handled gracefully, it may earn your brand even more loyalty and support in the long run.

Published in Local Business

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