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As a customer, how do you feel when you hear 'Next!' at a coffee shop, Bureau of Motor Vehicles, bank or doctor's office? Many people find the experience impersonal and a bit cold and I would agree. Now, how do you feel when you are greeted with a smile and welcoming words like 'Good morning! How are you today?' Being welcomed, asked how you're feeling and greeted with a smile makes the experience much more memorable.

From a customer's perspective, two major factors contribute to a memorable experience: the quality of your product or service and great customer service provided by engaged brand ambassadors. But what exactly is a brand ambassador?

Published in The Marketing Edge
Wednesday, 05 September 2012 14:45

Do you have employees or brand ambassadors?

As a customer, how do you feel when you hear 'Next!' at a coffee shop, Bureau of Motor Vehicles, bank or doctor's office? Now, how do you feel when you are greeted with a smile and welcoming words like 'Good morning! How are you today?' The feeling of being welcome at a place, asked how you're feeling and greeted with a smile makes the experience much more memorable.

From a customer's perspective, there are two major factors that contribute to a memorable experience: the quality of your products or services and great customer service provided by engaged brand ambassadors. But what exactly is a brand ambassador?

Published in The Marketing Edge

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