Tuesday, 27 October 2015 18:48

BIZ - People On The Move (10/28/15)

Camden National Corporation and Camden National Bank elect David Ott and Carl Soderberg as new board members

CAMDEN -- The board of directors of Camden National Corporation and Camden National Bank, the Company's wholly-owned subsidiary, are pleased to announce that David J. Ott and Carl J. Soderberg have been elected to serve as members of the board of directors. Ott and Soderberg are joining Camden National and Camden National Bank in conjunction with, and subject to completion of, the merger with SBM Financial, Inc. and its wholly owned-subsidiary, The Bank of Maine. Ott and Soderberg have served as directors of SBM since 2010 and 2011, respectively. In addition to their roles as board members, Ott will serve as a member of the Audit Committee and Director's Loan Review Committee, and Soderberg will serve as a member of the Governance and Risk Committee and Asset and Liability Committee.

Published in Press Releases

Spring is coming and with it comes trade show season! Exhibiting at trade shows can be a very effective marketing activity. It also can be a black hole where your dump your money, time, and energy for little or no return. Savvy marketers know that trade shows can be very successful if strategically planned in advance. There's a lot more work involved in trade show marketing than setting up a booth and giving away branded chachkies in return for a business card in a fishbowl. Follow these five steps to marketing your next trade show and you'll see a much better return on your investment I promise!

  1. 1) Research. Take your time to research and select trade shows where your target market will be. It's OK to exhibit at a trade show where the industry focus is different than yours, as long as your potential customers will be attending the show. Take a close look at the cost to exhibit and expected foot traffic, then set up a goal for conversion after all, this is a marketing investment. If the numbers are not working right, attend the event first before committing to it. You can still network and do business as an attendee.
Published in The Marketing Edge

This is peak time for many small businesses trying to meet the demands of the holiday season. I'm hopeful that this season turns out to be one of your best. I'm also hopeful that you'll get the chance to rest, relax, celebrate and spend time with those dearest to you very soon.

I also hope you get some time to step back from your business to reflect and plan for the coming year. The end of December into the New Year is the very best time to do that. A business owner recently shared with me that you need to be organized form the beginning because once you get busy, there is no time to back track to set things up right!

Published in Local Business
Wednesday, 06 June 2012 16:10

With our powers combined

Gracie Barra Jiu Jitsu and Young's MMA form gym

BANGOR When we last spoke with Chris Young, owner of Young's MMA, the gym was located in the basement of his Brewer home and he was actively searching for a new space. All that has changed - Young has joined forces with Ed Benjamin of Gracie Barra Jiu Jitsu of Bangor to form a gym in its own space.

Both Young and Benjamin had allowed members from the respective schools to take a free class once a week at the gym. When the opportunity arose to grab a space on Outer Hammond Street in Brewer, they went for it.

'We were tired of being in the basement, and we have to be taken seriously,' said Young.

Published in Biz


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