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I’ve seen it written by tastemakers in the beer universe that 2017 will be the “Year of the Lager.” I don’t know that I totally endorse this blanket assertion, as it is clear that IPA will continue to drive the growth in the craft beer sector, but I can sense a growing emergence of traditional lagers and see them becoming a major player of the craft beer section.

Published in Style
Wednesday, 04 April 2012 12:46

Embracing National Beer Day

The history behind a made-up holiday

National Beer Day is what we like to call an 'unofficial' holiday. Sure, it isn't acknowledged on any federal calendar, but that doesn't make it any less legitimate. Look at some of the other 'holidays' that share the same month. April Fools Day? Not an official holiday, but who doesn't love pulling a harmless prank or two? And what about Earth Day? Again, not official, but who would argue against its importance and/or legitimacy?

So it is with National Beer Day (and New Beer's Eve, of course). Is it silly? Of course it is. Still, there's something to be said for a day set aside to celebrate something that so many of us enjoy. Beer is a part of our national consciousness in a way that few other consumables are.

Think about the huge variety of beer you see when you go to the grocery store or visit your local watering hole. Think about the utter ubiquity of beer commercials on our television airwaves. Think about the rapidly-growing contingent of small craft breweries offering their own unique takes on the classic beverage. Think about the multitude of homebrewers making their own beers in their own homes a throwback to those Prohibition days, only without the fear of reprisal.

Published in Cover Story

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