Website designers know that people aren't going to spend much time on a website that's difficult to use. Good designers, in fact, pay attention to the ways their sites are typically viewed and adjust their work accordingly. In earlier days of the web, this meant restricting a site's width so that people with smaller monitors wouldn't have to scroll sideways to see everything, and avoiding the use of effects that were only available to users of a single browser (for example, Netscape Navigator was one of the only browsers available in the 1990s that supported blinking text).

Beginning in the 2000s with the introduction of large, flat-panel monitors and stable CSS, designers could breathe easy. Sites grew by leaps and bounds, and were able to do some amazing things. What's more, a single, static website could serve desktop and notebook computers equally well as had been the case for years. The rise of mobile browsing, however, has once again changed everything. Today, as much as 40 percent of all internet traffic takes place on mobile devices [Source: Marketing Land], and that number is only going to increase with each passing year. 

Published in The Marketing Edge


The Maine Edge. All rights reserved. Privacy policy. Terms & Conditions.

Website CMS and Development by Links Online Marketing, LLC, Bangor Maine