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Wednesday, 02 January 2013 16:39

Where will your business go in 2013?

A marketing plan will help it get there!

The last months of the year are critical for marketing professionals. At this time of the year, we look back on previous months to see which types of activities have helped our organization grow, which efforts have yielded the highest return on investment (ROI) and which ones should not be repeated. Based on this analysis of what's worked and what hasn't, we can then make our forecasts and take our most crucial step toward success in the new year: developing a solid marketing plan.

Published in The Marketing Edge
Wednesday, 02 January 2013 15:51

2013 in music: Forthcoming releases

Over the next several months, expect to see some familiar names returning to the 'New Releases' section of your favorite music outlet.

Jan. 8 will mark the release of 'SIGNED and SEALED in BLOOD' the eighth studio album from Dropkick Murphys and their second with producer Ted Hutt. The band's Ken Casey calls the record 'catchy, fun and as sing-song as can be.'

Published in Music
Wednesday, 02 January 2013 15:37

NFL Playoff Preview: Wild Card

After a grueling four months, the 2012 NFL regular season has come to a close. Of the league's 30 teams, 18 have already packed up and gone home to an offseason likely to be rife with pointed fingers and fired coaches.

But 12 remain. A dozen teams that fought hard all year long just to get to this point, each of whom now has a new goal to hoist the Lombardi Trophy as Super Bowl champions. But it's not going to be easy. It never is.

Published in Sports
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