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TV pitchman Anthony Sullivan turns New England farmer on ‘Kings of Kush’

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You recognize Anthony “Sully” Sullivan as the OxiClean guy, the high-energy, omnipresent British-born TV pitchman of commercials and late-night infomercials. Sullivan has traded in his blue shirt for apparel more suitable for New England farming on VICE TV’s “Kings of Kush” (Tuesdays at 10:30 p.m.), a new series from Thom Beers, creator of “Deadliest Catch,” “Ice Road Truckers” and “Lobster Wars.”

On “Kings of Kush,” we see Sullivan and his business partner and friend Dave Christian purchase a 116-acre farm in Plainfield, Vermont, for the sole purpose of growing hemp to process cannabidiol (CBD) for its medicinal benefits. CBD is commonly used to treat a variety of issues, including anxiety, insomnia, and in the case of Sullivan’s daughter, seizures, according to Beers.

“Sully’s daughter, Devon, was born with special needs that caused occasional seizures and cognitive problems,” Beers said. Her mother has a PhD in early childhood development, and together with Sully, they realized that CBD helped with Devon’s seizures.”

Prescription medication had robbed Devon of her personality, according to Sullivan on the first episode of “Kings of Kush.” After discovering that CBD managed Devon’s seizures and helped restore her personality traits, Sullivan decided to go full bore into the CBD world to grow it, distribute it and get the message out of how it is helping his daughter.

Sullivan’s friend Ethan Zohn, a two-time cancer survivor and winner of “Survivor: Africa” is also seen on “Kings of Kush.” Zohn was among the first to personally tout the benefits of CBD to Sullivan, telling him that it alleviated stress and anxiety caused by the fear of a cancer relapse.

Beers is no stranger to filming on farms. He created the series “The American Farm” for the History Channel in 2019.

“It amazes me how much the good Lord puts in people’s way when they decide to put something in the ground,” Beers said. “Farmers deal with storms, drought, pestilence, accidents, everything.”

Farming is a most noble profession, but it can be dangerous and difficult for the unaware. Sullivan and Christian knew next to nothing about farming before they purchased the land now christened MontKush. Fortunately for Sullivan and his crew, Vermont farmers are very much like those in Maine.

“It’s not easy to scratch a living out of the Earth but in New England people help each other and they share,” Beers said. “Those old values are still very much in practice on farms, and the farmers in Vermont helped these guys by telling them what they needed and what to watch out for. They were open, generous, and it really helps make the series pop.”

Beers has created more than 40 television series over the last 25 years, and says he’s always wanted to shoot a series in Maine.

“I think the people in Maine are so unique, and such free thinkers,” he said. “People come up unique ways to make a living in Maine, and I already have a name for a show if I do it – ‘Maineiacs.’”

Beers says we’ll likely see the first hemp harvest on “Kings of Kush” halfway through the first season of 10 episodes.

“It’s a long process making stuff grow, you see the guys dealing with the unpredictable New England weather, and they have problems with frost. You get a lot of false springs up in your neck of the woods.”

The series, available live and on demand from VICE TV, and on Hulu, continues Tuesday at 10:30 p.m. with the episode titled “It’s Our Lucky Day.” Sully and Dave meet with a local hemp broker about selling their crop, but he first requires a favor. To deliver, they need to find a processing facility before time runs out.

“What I love about these guys is their ingenuity in how they approach obstacles,” Beers said of Sullivan and Christian. “There’s a little bit of ready-fire-aim going on, but in the end, they do pretty well.”

Last modified on Wednesday, 24 March 2021 05:19


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