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My Model Maid keeps it clean

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Christina, 29, a maid with Model Maid, cleans the dining room of a house in Avon dressed in a costume. Josh Dailey of Bristol, a 31-year-old cellphone salesman, has started a new business, where maids dress in sexy costumes. He's advertising to single men who want housecleaning, and offering something extra - pretty young maids who show up dressed as "French maid," "school girl," Wonder Woman" or "cheerleader." They do legitimate maid work and nothing more, Dailey says.  Christina, 29, a maid with Model Maid, cleans the dining room of a house in Avon dressed in a costume. Josh Dailey of Bristol, a 31-year-old cellphone salesman, has started a new business, where maids dress in sexy costumes. He's advertising to single men who want housecleaning, and offering something extra - pretty young maids who show up dressed as "French maid," "school girl," Wonder Woman" or "cheerleader." They do legitimate maid work and nothing more, Dailey says. (Lauren Schneiderman / Hartford Courant)

A client calls a cleaning service and requests a maid for a home or camp cleaning. The maid arrives with supplies, promptly locks themselves in the bathroom to change into a new outfit and reappears as a French maid, a cheerleader, Wonder Woman, or a buff bad boy in shades and cutoffs. 

It happens every day with My Model Maid - a new national cleaning service based in Bristol, CT.

“I thought this would be a fun twist on something that people usually don’t look forward to – cleaning,” says Josh Dailey, the CEO of My Model Maid, a cleaning service that’s only a few months old but is already branching out to other states.

During a phone interview last week, Dailey told me that the inspiration for his new cleaning service emerged after he had been snubbed by a local company who failed to show up for the consultation.

“That’s when I decided to start my own cleaning company and I knew it had to be different in order to stand out from the rest,” Dailey said.

A marketing major in college, Dailey remembered lesson number one – branding. “We learned that you need to brand your business to make it unique so I figured that having models show up to do the cleaning would be different enough for us to stand out.”

Dailey insists that everything is kept strictly professional with no funny business. My Model Maid’s website declares that if there is a request of a sexual nature or if there is any physical contact with the model maids, forfeiture of service and payment would result.

“This is totally on the level,” said Dailey. “Our model maids are professional cleaners. This is just a fun way to do it and our clients so far really like it. The maids do an excellent job, the client gets a clean home and everybody’s happy.”

As of this writing, 12 female and two male model maids are advertised on My Model Maid’s website. Dailey says that the male model maids are a recent addition and he plans on adding more soon.

Haley, Anya and Ashlynn are depicted in French maid outfits; Destiny is dressed for football and Selena is in more casual attire; Shawn is dressed for business and Tommy is a muscle-man with shades and smokes.

Dailey admits that he has received calls from people offended about the idea of his new business and says he tries to explain to them that he what he offers isn’t much different from what people see on Halloween.

“I understand and respect the opinions of anyone offended by this and a few have been,” Dailey said. “Those who do understand what we’re doing really appreciate it and accept it with the fun that we intended.”

According to Dailey, each model maid receives advance training and shows up at each requested location with commercial vacuums and professional-strength cleaning supplies. “They show up prepared and ready to clean,” he said.

My Model Maid has only been open for business since last October and covers all of Connecticut but Dailey said the company will soon stretch out to New York City, Boston and beyond.

“We’re getting closer to Maine,” he told me. “We’ll soon have a wide coverage area.”

Whether it’s home, camp or apartment cleaning, a football-viewing party or a bachelor/bachelorette party, Dailey says his model maids will entertain, serve food and beverages, keep the party area clean and provide full clean-up of the party area, including dishes.

And if there is any attempted funny business? In addition to immediate forfeiture of service and fees, Dailey says that each model wears an emergency bracelet which will alert 911 when activated.

“It’s important for people to know that this is safe, classy and fun,” Dailey said. 

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