This year's theme is Aviation, with all male models to be worked on under the lights and watchful eyes of hundreds of onlookers. Aviation also plays a part in the charity that L Factor will be donating proceeds to: LifeFlight of Maine. 

'They gave me a tour recently, and I'm really excited,' said Gina Leonard, co-owner of L Factor. 

She said that this year's show will include an 80-foot runway, with all-male models and live hair demonstrations.

'It's important for all of us to stand back and give back to the community,' said Leonard. 'That includes how you run businesses. It's a win-win situation.'

LifeFlight will be running a silent auction at the show, and people will be able to bid on some incredible items, including a bracelet from Quality Jewelers valued at over $2,000, an Anthony John's Spa, a 15-inch flat-screen television donated by Dunnett's Furniture and much more.

'We're honored to have her [Gina Leonard] choose us and excited to be part of it this year,' said Missy McCann of LifeFlight.

McCann said that the mission of LifeFlight is to ensure that people everywhere have access to critical health care when they need it. LifeFlight provides statewide air ambulance transportation for critically ill patients and they also transfer patients to Boston by air. They provide rural response for pediatric intensive care, cardiac and cath-lab patients.

'We are a flying intensive care unit,' said McCann. 'All the equipment allows us to take care of critically sick patients.'

McCann noted that the money raised with go towards equipment, but they are also always looking to create dedicated helipads to allow their aircraft to access hospitals and medical facilities where they are needed. LifeFlight also has a 'human patient simulator' that allows first responders from across the state to practice EMS training of various scenarios when there isn't a life on the line.

'The LifeFlight Foundation is our sole fundraising company. They do PR events and fundraising and are instrumental for raising money for LifeFlight,' said McCann. 

For more information on L Factor, call 989-5515 or find them on Facebook. For more information about LifeFlight, visit www.lifeflightmaine.org.