Men seem to think that the salon is too feminine and overpriced. But you do get what you pay for, and you will really love how you are treated and how you are going to look. A hair stylist at a hair salon is going to take the time to find out your style, your daily routine, your profession and detail a haircut to work for all that. It won't be a 'cookie cutter' haircut where you are in and out in 10 minutes. My male clientele is the most loyal group of clients I have. They too love getting a head massage when they get a shampoo, and all the little details a salon offers matters to them. Male consumers spend over $60 billion dollars a year on grooming and it is also the fastest growing segment currently in the hair industry, which proves to me that men do care.

Paul Mitchell launched a new men's line called Mitch. This product line contains only seven products, but they are sulfate and alcohol free and are extremely concentrated (which means you don't need to use much and they last a long time). The shampoo, named Double Hitter, is a two-in-one product. You get shampoo and conditioning in one great-smelling product which is actually good for your hair!

So, I challenge all you men out there to go meet Mitch, try out a hair salon and see for yourself. There are a lot of great new trendy hairstyles and colors for men out there today. You will find those only in a hair salon. Your appearance matters, and taking care of yourself and your hair shows in all aspects of your life.