“We’re really excited about the 12-mile route, as it helps us draw new cyclists to the event. It will be extremely well supported, just like the other routes,” says Tom Violette, Champion the Cure Challenge cyclist and volunteer.

Also new for cyclists this year is a post-ride reception with food and a beer garden courtesy of Geaghan Brothers Brewing.

The event site is receiving a makeover courtesy of Ntension, a wholesale manufacturer of custom fabric exhibitry located in Hermon. Several large, fabric banners will showcase some of the greatest moments from the first nine years of The Challenge. 

Special edition 10-year celebration challenge coins designed by Sutherland-Weston will be available for purchase at the event, and every coin holder will be part of an inspirational mosaic being installed at the Lafayette Family Cancer Institute this fall.

Champion the Cure Challenge supports Northern Light Cancer Care’s clinical trials program that contributes to groundbreaking new treatments. Since the event began 10 years ago, more than 600 adults and nearly 200 children and adolescents have enrolled in trials. Champion the Cure Challenge also supports the collaboration between Dana-Farber Cancer Institute and Northern Light Eastern Maine Medical Center which provides patients with faster, easier access to second opinions and other benefits.

“Champion the Cure Challenge has become such an energetic, inspirational event because of the local businesses and individuals who have made a commitment to join us in defeating cancer,” says Sigrid Berg, MD, medical director, Northern Light Cancer Care. “On behalf of our patients and Northern Light Cancer Care physicians and staff, thank you for making a difference.”

Registration remains open for the August 17 walk/run/cycle event as well as the September 14 Champion the Cure Challenge Paddle and October 12 Champion the Cure Challenge Horseback Trail Ride. To learn more and to register, visit ctcchallenge.org.