Through the 'Community Connections' program, U.S. Cellular sponsors hundreds of local youth groups, school programs and sports teams, such as little leagues, youth soccer clubs, school dance teams and bands. Once an interested group signs up at the website, they have 10 days to generate support from neighbors, friends, family and their community to earn points by completing simple tasks such as visiting U.S. Cellular's website, following U.S. Cellular on its social channels or answering a short survey. Points are then converted into dollars that go directly to the organization or group, and each group can earn up to $1,000 that can be used towards uniforms, equipment or other program needs.

Last year, U.S. Cellular provided $295,000 to youth organizations and school groups through this program, and this year the company will provide up to $300,000. In addition, in 2015 the company contributed $1.35 million to Science, Technology, Engineering and Math (STEM) focused education programs through its partnerships with Boys & Girls Clubs of America and National 4-H Council.