That day has arrived. In all fairness, we should have seen it coming for the past decade. Most of us, here in the U.S., have owned a smartphone for a while and use it several times per day so why should we think our customers are doing anything different?

If you are still running a 'dinosaur' website that isn't mobile friendly, you should make the transition to a responsive platform now. Seriously, now. Beginning onApril 21, when someone's searching on a mobile device, Google willserve up sites that aremobile friendly first. According to HubSpot, Google's mobile ranking factors will not only label your site as mobile-friendly (or not), but will also use that to determine if your site should rank higher in the search results. In other words, Google will eitherrewardorpenalizeyour website based on the mobile experience it offers visitors.

In other words your SEO might be good, but if your site is not providing a good mobile experience to mobile users, or to most people, your site's current SERP (search engine results pages) ranking will be significantly impacted on mobile search.

The truth of the matter is, having a mobile friendly website is no longer a choice; it's a requirement if you wish to do business online. Now is the time to make the transition and officially focus your marketing strategy on mobile users.

If you have any questions about the latest Google Algorithm update, please contact Pulse Marketing Agency at (207) 947-9333 to set up a free consultation.