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A badge of courage

October 6, 2011
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AUBURN - Rinck Advertising, one of many sponsors of the third annual Dempsey Challenge, is giving away a custom-designed tattoo to a cancer survivor as a way to honor the courage and the strength it took to get through their experience with cancer.

Rinck is asking interested cancer survivors to share their cancer story, as well as why they want a tattoo and what they would get for a tattoo. The Rinck staff, and tattoo artist James McGrory of Fianna Tattoo Studios, Portland, who has generously donated his services, will review the entries and select one winner who will receive an all-expenses-paid tattoo to be inked the week before the Dempsey Challenge.

'The cancer experience is truly a battle where the patient has to give up so much control in order to fight the disease and ultimately survive it,' said Laura Davis, co-owner and principal of Rinck Advertising and a 22-year cancer survivor. 'I love the idea of commemorating the cancer fight with tattoo artistry. It is the idea of taking back control over one's body and creating something of meaning that will last forever.'

The link between cancer survivors and tattooing is actually quite strong. Some survivors choose to tattoo over scars left from treatment or surgery; others get tattoos and body painting for cosmetic reasons (to compensate for the loss of eyelashes, eyebrows, etc.), while others may get a tattoo to symbolize the strength it took to get through the journey and to serve as a daily reminder of what they have overcome. Whatever the motivation for wanting the tattoo, Rinck Advertising wanted to provide the opportunity without the survivor needing to worry about the cost, which is often a barrier after undergoing treatment and paying for medication.

The winner will have the opportunity to work with McGrory to design a custom tattoo and will have the opportunity to get the tattoo inked the week prior to the Dempsey Challenge. They will then be invited to share their experience and show off their new tattoo at the Rinck Advertising's I Hate Cancer sponsor tent the weekend of the event.

'We're excited to see what people come up with for ideas for their survivor tattoos,' said Davis. 'James McGrory is truly one of the most gifted tattoo artists in the Northeast and we are thrilled to partner with him to make a survivor's tattoo dream come true!'

'I am excited to be a part of this,' said McGrory. 'My mother is a cancer survivor so this is a cause that is near and dear to my heart. I am happy to be able to give back and can't wait to see the design the survivor comes up with.'

To enter for a free tattoo, you must be 18 years of age or older and be a cancer survivor. Entry forms and official rules may be found online at or on Facebook at Entries must be submitted by Oct. 3. The winner will be announced on or about Oct. 4.

In addition to giving away the tattoo, Rinck Advertising will be giving out temporary tattoos at their tent during the entire weekend of the Dempsey Challenge. Temporary tattoo designs will be provided by Rinck artists, as well as a temporary tattoo designed by McGrory. A variety of 'I Hate Cancer' T-shirts will also be available for sale at Rinck's I Hate Cancer tent with all proceeds going to the Patrick Dempsey Center for Cancer Hope & Healing.

Last modified on Thursday, 10 November 2011 10:04
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