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Regina Leonard Regina Leonard
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Pamper your man

November 5, 2014
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The sale of men's grooming products has grown 70 percent in the last five years. In the last two decades, Paul Mitchell has been the leading product purchased by men. Yet when it comes to hair and fashion, we tend to focus on women only. Our poor men get lost in the shuffle.

While most of you men out there head to your local barber or walk-in salon and get your "quick and cheap" haircut, there are plenty of you who do really care about your appearance and the type of service you receive. I believe that you guys would love getting pampered too. You just haven't given it a shot yet.

Men seem to think that only women go to hair salons - that they are too feminine and over-priced. What most men don't realize is that you do get what you pay for, and you will really love how you are treated and how you are going to look. A hair stylist is going to take the time to find out your style, your daily routine, your profession and detail a haircut to work for all that. It won't be a cookie cutter haircut where you are in and out in 10 minutes. My male clientele is the most loyal group of clients I have. They too love getting a head massage when they get a shampoo, and all the little details a salon offers matter to them.

Male consumers spend over $60 billion a year on grooming, and they comprise the fastest growing segment in the hair industry. Recently, Paul Mitchell launched a men's category called Mitch. This product line contains only seven products, which are sulfate and alcohol free and are extremely concentrated.

Your hairdresser can recommend the best for you. Don't hesitate to treat yourself!

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